SOFT SAVING IS GEN Z’S RESPONSE TO BURNOUT

Soft Saving Is Gen Z’s Response to Burnout

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: gain continuously, conserve boldy, buy a home, and plan for retirement. But Gen Z is approaching money with a fresh viewpoint. As opposed to concentrating only on lasting buildup, this generation is focusing on balance, health, and wil

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